THE PROMENADE SHOPS AT SAUCON VALLEY TOUTS MOMENTUM OF NEW POP-UP SHOP
CENTER VALLEY, Pa. – August 30, 2023 – The Promenade Shops at Saucon Valley, an open-air lifestyle shopping center in Center Valley, Pennsylvania (www.thepromenadeshopsatsauconvalley.com), announced today that its brand-new Promenade Pop-Up Shop is experiencing unprecedented momentum in helping local entrepreneurs and established online brands build a market in the brick-and-mortar world. Sweet Diehl Boutique, a women’s fashion boutique founded by local entrepreneur Andrea Diehl and the center’s very first pop-up tenant, had such success that it has signed a year-long lease and will soon move into its own more permanent location at the center. Following close on its footsteps, four additional pop-up tenants – Spoon + Salt, Ivy & Ink, Threads by Gram and Blake Jewelers – have reserved spaces in the Pop-Up Shop from early October through the end of the year. For downloadable photos of the center’s new Promenade Pop-Up Shop, visit https://bit.ly/3P6z7ds.
Sweet Diehl Boutique
Sweet Diehl Boutique, the first local retailer to test the center’s new Promenade Pop-Up Shop, has signed a year-long lease and will soon move into a new space at The Promenade Shops at Saucon Valley. Open seven days a week, guests will find tops, bottoms, dresses and outerwear ranging from small to 3XL sizes as well as fashionable accessories and more in the store, introducing them to a new brand in the store’s now more permanent location.
Location: Between L.L.Bean and Sweet & Sassy
Square Feet: 4,167
Opening Date: October 2023
Website: https://www.sweetdiehlboutique.com
Press Release Announcing Sweet Diehl’s Pop-Up Debut: https://www.thepromenadeshopsatsauconvalley.com/press-release/the-promenade-shops-at-saucon-valley-welcomes-sweet-diehl-boutique-to-the-centers-pop-up-shop
“We are proud that Sweet Diehl, our very first pop-up tenant, has signed a longer term lease and will soon move into a more permanent space at the center,” says Natalia Stezenko, Senior General Manager for The Promenade Shops at Saucon Valley. “Andrea’s success showcases the value of the Pop-Up Shop program, and we are looking forward to seeing other big wins for retailers and entrepreneurs as they give a popular and easily accessible brick-and-mortar location like The Promenade Shops at Saucon Valley a try.”
“This experience has been nothing short of incredible,” says Diehl. “It provided me with a low-cost, low-risk way to find out if a second brick-and-mortar location was a good business decision for me, and I was overwhelmed by the support Sweet Diehl received both from the community in terms of interest and purchases and from the center in terms of helping me get set up and ready for business in an efficient and cost-effective way.”
More Pop-Up Retailers Coming Soon
Spoon + Salt is a luxury tabletop rental service designed for special occasions, holidays, dinner parties, and more. This unique service retailer will take its turn in the Promenade Pop-Up Shop from October 5th through October 8th. It will display curated table settings, offer tabletop design advice, and provide a sneak peek into holiday rentals. To learn more, visit the Spoon + Salt website at https://thespoonandsalt.com and follow it on Instagram at @spoon.and.salt or on Facebook at @thespoonandsalt.
Ivy & Ink helps wordsmiths craft a favorite place to think with writing-themed candles and other treasures designed to turn any location, at any time, into a creative space. Ivy & Ink will be found in the center’s Promenade Pop-Up Shop from October 12th through October 15th. To learn more, visit the Ivy & Ink website at https://ivynink.com.
Threads by Gram is all about high-quality everyday products that people can see, touch and feel. This unusual retailer hand-makes or embroiders all of its products and even offers personalization for special orders. Owned by husband and wife team Derek and Christie Hurley, the 2020 startup will give a brick-and-mortar space at The Promenade Shops at Saucon Valley a try, joining the center’s Promenade Pop-Up Shop from October 26th through November 25th. To learn more about Threads by Gram, visit its website at https://threadsbygram.com.
Blake Jewelers is a family-owned and operated jewelry store with decades of industry experience. Testing the waters for a new location at The Promenade Shops at Saucon Valley, Blake Jewelers will take over the center’s increasingly popular Pop-Up Shop for the entire month of December. Through its creative business model and a focus on quality, service and efficiency, Blake Jewelers offers prices that are as much as 70% less than traditional jewelry stores, a welcome concept for the upcoming holiday shopping season. To learn more, visit the Blake Jewelers website at https://www.blakejeweler.com.
“We are incredibly proud of the significant momentum our new Promenade Pop-Up Shop has experienced since we opened it in August,” says Krista Berardelli, Marketing Director and Business Development Manager for the center. “Local retailers and entrepreneurs are clearly finding the Pop-Up Shop to be a place they can rely on to show them if a brick-and-mortar space is right for their business. And with our very first pop-up tenant signing a year-long lease, we are creating a winning strategy for these treasured local businesses that allows them to connect with their target shoppers.”
The new Promenade Pop-Up Shop is a dedicated 1,500-square-foot space that gives local entrepreneurs an opportunity to showcase their retail brands. New at The Promenade Shops at Saucon Valley, the Promenade Pop-Up opportunity will help fledgling retailers expand their reach into a temporary brick-and-mortar space at the shopping center while also introducing the community to a growing roster of new businesses. Those interested in launching a pop-up retail location at The Promenade Shops at Saucon Valley can visit https://www.thepromenadeshopsatsauconvalley.com/promenadepopup or email Bil Ingraham at BIngraham@CentennialREC.com for more information.
About The Promenade Shops at Saucon Valley
The Lehigh Valley’s premier outdoor lifestyle center, The Promenade Shops at Saucon Valley in Center Valley, Pennsylvania, features a unique blend of more than 50 national retailers, one-of-a-kind boutiques, top-notch eateries and entertainment destinations all located in a beautiful, mountainside setting. The center’s Main Street has a small-town feel complete with water fountains, fire pits, gathering areas, a stone gazebo, a grand platform event stage, and a Town Square surrounded by amphitheater-style seating. At The Promenade Shops at Saucon Valley, guests will enjoy the ambiance, convenience and unparalleled collection of dining, retail and entertainment options. To learn more, visit the shopping center’s website at https://www.thepromenadeshopsatsauconvalley.com or follow The Promenade Shops at Saucon Valley on Facebook, Instagram, Tiktok, YouTube and LinkedIn.
Media Contacts:
Deborah Blackford
Blackford & Associates
Blkfrdpr@gmail.com
714-280-8765
Karen Franse
Blackford & Associates
karenfranse@gmail.com
386-649-1887
Carmen Herlihy
Blackford & Associates
cherlihypr@gmail.com
646-770-2623